Dreaming of that icy, shimmering platinum blonde hair? It’s a look that truly turns heads and radiates confidence. But getting there isn’t always as simple as picking a box off the shelf. Choosing the perfect platinum dye can feel like navigating a maze. You worry about brassy tones, damage, and if it will even suit your skin tone.
So many shades of blonde exist, and the fear of ending up with an unexpected color or fried strands is real. It’s a big commitment, and you want to get it right the first time. This is where we come in! We’re here to cut through the confusion and guide you towards that dream platinum.
By the end of this post, you’ll understand what makes a platinum dye truly shine. We’ll break down the different types, what to look for on the packaging, and how to pick the shade that will make you feel like a superstar. Get ready to say goodbye to blonde hair guesswork and hello to your most stunning platinum yet!
Top Platinum Hair Dye Recommendations
No. 1
L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1 Hair Dye Kit
- Feria Is Multi-Faceted Permanent Hair Color: Known for shimmering color and edgy colors, Feria permanent hair dye kits transform hair from blah to brilliant; Our multi-faceted shimmering hair dye with 3X highlights delivers intensified, brilliant results
- Multi-Tonal, Shimmering Feria Hair Color: With 50 plus bold shades ranging from deepest black hair, platinum blonde & smoky silver hair dye, our vegan hair dye kits are inspired by cutting-edge fashion & the latest trends, no appointment required
- After Color Hair Conditioner: Our Bonding Care Complex Conditioner helps repair the strength of hair bonds, keeping hair strong & healthy-looking for color vibrancy. See up to 40% stronger hair vs hair not treated with Bonding Care Complex Conditioner
- L'Oreal Paris Hair Color: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
No. 2
L'Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, 1 Hair Dye Kit
- Lightening Hair Color System: This advanced hair lightening system provides crystal clear Platinum Blonde Hair results for weeks; Lighten any hair type and texture up to 8 levels. Ideal for dark brown hair to light brown hair
- Includes Purple Conditioner: This hair dye kit includes Anti-Brass Conditioner with purple pigments to reduce unwanted orange and yellow tones while providing reinforcing care for strong, no-brass hair color
- Hyper Platinum Hair Dye: Feria Hyper Platinum Blonde Hair Dye has been custom-blended by master colorists for the imaginative trendsetter, even the darkest of bases can achieve our purest platinum without compromising condition
- L'Oreal Paris Hair Color: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
No. 3
Garnier Nutrisse Ultra Color Hair Color, Permanent Hair Dye for Up to 8 Weeks of Bold, Vibrant, Fade-Resistant Results, Vegan & Cruelty-Free, PL3 Ultra Cool Platinum (Charcoal), 1 Count
- Discover Hi Lift Hair Color For Dark Hair: Bold, vibrant hair color that lasts up to 8 weeks with advanced fade-resistant technology. Transforms naturally dark hair with up to 8 levels of lift without bleach for high-impact permanent hair color
- Exclusive 5-Fruit Oil Nourishing System: Only hair color with snap-and-pour oil ampoule (avocado, olive, coconut, argan, shea oils). 2X shinier, silkier, nourished hair vs. uncolored hair. Anti-brass conditioner helps neutralize brassiness
- ColorBond Technology: Our high impact formula dyes deep into hair fibers that bond together to reveal up to 8 weeks of long-lasting, fade-resistant hair color. Ideal for bold color change or experimenting with seasonal style changes
- Easy Application Process: Mix colorant, developer, and oil ampoule. Apply evenly to dry hair. Process 30 minutes, rinse thoroughly, then apply after-color anti-brass conditioner. Non-drip cream formula spreads smoothly for even coverage every time
- Cruelty‑Free, Vegan Shade Range: Garnier hair color is also at-home hair care. Expertly formulated with nutrient-rich plant oils, Garnier Nutrisse offers over 60 shades for all hair types and textures, made without animal‑derived ingredients
No. 4
Garnier Nutrisse Ultra Color Hair Color, Permanent Hair Dye for Up to 8 Weeks of Bold, Vibrant, Fade-Resistant Results, Vegan & Cruelty-Free, PL2 Ultra Light Platinum (Mascarpone Crème), 1 Count
- Discover Hi Lift Hair Color For Dark Hair: Bold, vibrant hair color that lasts up to 8 weeks with advanced fade-resistant technology. Transforms naturally dark hair with up to 8 levels of lift without bleach for high-impact permanent hair color
- Exclusive 5-Fruit Oil Nourishing System: Only hair color with snap-and-pour oil ampoule (avocado, olive, coconut, argan, shea oils). 2X shinier, silkier, nourished hair vs. uncolored hair. Anti-brass conditioner helps neutralize brassiness
- ColorBond Technology: Our high impact formula dyes deep into hair fibers that bond together to reveal up to 8 weeks of long-lasting, fade-resistant hair color. Ideal for bold color change or experimenting with seasonal style changes
- Easy Application Process: Mix colorant, developer, and oil ampoule. Apply evenly to dry hair. Process 30 minutes, rinse thoroughly, then apply after-color anti-brass conditioner. Non-drip cream formula spreads smoothly for even coverage every time
- Cruelty‑Free, Vegan Shade Range: Garnier hair color is also at-home hair care. Expertly formulated with nutrient-rich plant oils, Garnier Nutrisse offers over 60 shades for all hair types and textures, made without animal‑derived ingredients
No. 5
Il Salone Milano Plex Rebuilder Permanent Hair Color Cream - 12.11 Silver Platinum Hair Dye - Professional Salon - Premium Quality - Protects and Restructures - Paraffin, Paraben, Ethyl Alcohol Free
- SALON QUALITY COLOR KIT: Permanent, professional hair dye made in Italy and provides salon-quality color with an extra caring and anti-breakage action. Thanks to the Plex Rebuilder technology, it protects and restructures hair during and after coloring for a visibly improved hair quality from the first application.
- PROFESSIONAL PERFORMANCE: Perfect white coverage. Intense and brighter color. Ultra-long-lasting color intensity and brilliance. The hair is protected and restructured during and after coloring, reducing broken hair.
- PLEX REBUILDER TECHNOLOGY: Preserves the hair fiber beauty, giving it a healthy appearance, with an action both inside and outside the hair. Inside the hair, it reconnects, restructures and strengthens the internal hair bonds. It also protects hair fiber during coloring and reduces broken hair. Outside the hair, it seals the cuticles, locking pigments inside the hair for an ultra-long-lasting intense color result.
- COMPLETE PROFESSIONAL SYSTEM: The professional Plex Rebuilder technology acts at every stage of treatment, during and after coloring, creating a complete and highly performing system. STEP 1: The color cream repairs and protects the hair fiber and provides an intense and brighter color. STEP 2: The post color conditioner seals the cuticles, locking pigments inside the hair for longer lasting color results a and visibly improved hair quality. STEP 3: Three weeks after coloring, the maintaining mask deeply repairs the hair, creating new bonds between hair fibers. healthy-looking hair.
- THE BETTER CHOICE: The gentle hair color shades are a signature formula adhering to the Il Salone Milano policy of products that are free from parabens, paraffins and ethyl alcohol. The formulas combine the precious active ingredients of tradition with the Plex Rebuilder technology. The color cream is enriched with linseed oil and Meadowfoam seed oil, for seductive hair, glossy and soft to the touch. The two post treatments combine the properties of quinoa, which helps to preserve and protect the hair color, to those of keratin which strengthens and increases the hair elasticity.
No. 6
Revlon Color Effects Permanent Highlighting Kit, Ammonia & Paraben Free Hair Dye, 60 Platinum, 8 Oz (Pack of 1)
- PLATINUM AT HOME HAIR DYE: Convenient hair color kit for at-home use for those with naturally light blonde to medium brown hair
- LIFT YOUR COLOR SEVEN LEVELS: Luminous Platinum Powder, a super lightening powder, works on darker base shades and lightens hair up to seven levels
- LESS HAIR DAMAGE: Formulated with Bond Restore Complex, an anti-breakage technology that causes less hair damage after achieving blonde results
- BOOSTS BLONDE & BANISHES BRASS: Get beautiful blonde without a salon. The violet-pigmented conditioner banishes brassy tones
- AMMONIA & PARABEN FREE: Ammonia-free and paraben-free permanent hair formula leaves hair glowing with lustrous shine
No. 7
Got2b Metallics Permanent Hair Color, M71 Metallics Silver
- For a multi-dimensional metallic look
- Head-turning radiance and anti-fading effect for permanent hair dye that lasts.
- Formulated with metallic-shine booster for cool, shimmering tones.
- In the box: 1 tube color cream, 1 application bottle with developer lotion, 1 tube color after treatment, 1 pair of gloves, and 1 instruction leaflet
- If your hair is longer than shoulder length, we recommend using 2 boxes of got2b Metallics for the application.
No. 8
Schwarzkopf Keratin Blonde Hair Dye, 001 High Lift Platinum Blonde, Professional Quality Permanent Hair Color, Bond Enforcing System, Pre-Color Serum & Purple Conditioner Included
- Professional-Quality Blonde Hair Color: This permanent formula helps lighten hair to achieve a brilliant blonde right at home. This keratin enriched hair color lifts up to 9 levels and tones for a healthy-looking blonde
- Strengthens and Softens: Our 3-step Bond Enforcing System helps strengthen hair, making it 5x more resistant to breakage**. Plus, the Vitamin B6 and collagen enriched pre-color serum conditions the hair to prime for even color results
- Long-Lasting Lifting and Toning: Our professional quality hair dye acts as a hair lightener providing a striking blonde shade with long-lasting color intensity
- For All Hair Textures & Curl Patterns: Curly, coily, textured, or straight, this formula cares for your unique hair type. It protects your natural texture while delivering even, vibrant color that doesn’t compromise your curls or your confidence
- Easy At-Home Application: Includes a pre-color serum, developer, color cream, anti-brass purple conditioner with K-bond plex technology, and disposable gloves for clean application. For hair longer than shoulder length, use two boxes for full, even coverage
Your Guide to Gorgeous Platinum Hair Dye
Thinking about rocking a cool, icy platinum blonde? It’s a stunning look, but getting it right takes a little know-how. This guide will help you choose the best platinum hair dye and understand what makes it work.
1. Key Features to Look For
When you’re shopping for platinum hair dye, keep an eye out for these important things:
- Level of Lift: This tells you how much lighter the dye can make your hair. Platinum shades usually need a high level of lift, often a “9” or “10.”
- Toner Included: Platinum hair often needs toning to get rid of yellow or brassy tones. Many good platinum dyes come with a toner to help you achieve that perfect, ash-blonde look.
- Conditioning Ingredients: Bleaching can dry out your hair. Look for dyes with moisturizing ingredients like argan oil, shea butter, or keratin. These help keep your hair soft and healthy.
- Color Family: Platinum isn’t just one shade. Some are cool and ashy, while others have a hint of silver or even a very pale violet. Think about the exact shade you want.
2. Important Materials
Most at-home platinum hair dye kits have a few main parts:
- Developer: This is the liquid that activates the color and helps lift your natural hair color. It comes in different strengths (volumes), with higher volumes lifting more. For platinum, you’ll often see 20 or 30 volume developers.
- Lightener/Bleach Powder: This is the stuff that actually lightens your hair. It’s usually a powder that you mix with the developer.
- Toner: This is a semi-permanent color that neutralizes unwanted yellow or orange tones. It’s often a cream or liquid.
- Conditioner: Most kits include a post-dye conditioner to help restore moisture to your hair.
3. Factors That Improve or Reduce Quality
What makes a platinum hair dye great or not so great?
Things that Improve Quality:
- Gentle Formulas: Dyes that use less harsh chemicals or include more conditioning agents will be kinder to your hair.
- Clear Instructions: Easy-to-follow steps make the process smoother and help you get the best results.
- Good Toning Power: A dye that effectively cancels out brassy tones will give you a true platinum look.
- Lasting Color: High-quality dyes often keep their color vibrant for longer.
Things that Reduce Quality:
- Harsh Chemicals: Dyes with a lot of ammonia or other strong chemicals can damage your hair, making it brittle.
- Weak Lifting Power: If the dye doesn’t lift your hair light enough, you might end up with a brassy or orange color.
- Poor Toner: A toner that doesn’t work well will leave you with unwanted yellow tones.
- Drying Formulas: Dyes that leave your hair feeling straw-like are a sign of lower quality.
4. User Experience and Use Cases
Using platinum hair dye is an adventure!
- The Process: Expect to spend some time. You’ll likely need to bleach your hair first to get it light enough, then apply the toner. This can take a few hours.
- Maintenance: Platinum hair needs upkeep. You’ll need to touch up your roots regularly as your natural color grows in. You’ll also want to use purple shampoos and conditioners to keep the brassiness away.
- Who is it for? Platinum hair is perfect for anyone who wants a bold, bright, and modern look. It can be a great way to make a statement or simply change up your style. It works well for those who are willing to put in the effort for maintenance.
Platinum Hair Dye: Your Questions Answered
Here are some common questions people have about platinum hair dye.
Q: What is the main goal of platinum hair dye?
A: The main goal is to make your hair a very light, almost white blonde color. It aims for a cool, icy tone.
Q: Do I need to bleach my hair before using platinum dye?
A: Yes, usually. Most natural hair colors are too dark to become platinum with just dye. You need to bleach it first to lift the pigment.
Q: How long does platinum hair dye typically last?
A: The toner in the dye is semi-permanent and can fade over a few weeks. The bleached part of your hair is permanent until it grows out.
Q: What is “brassiness” in hair color?
A: Brassiness refers to unwanted yellow or orange tones that can appear in blonde hair, especially after bleaching.
Q: What is a toner, and why is it important for platinum hair?
A: A toner is a color product that cancels out unwanted tones. For platinum hair, it removes yellow or orange to create a clean, cool blonde.
Q: Can I use platinum hair dye on dark brown or black hair?
A: Yes, but it will likely take multiple bleaching sessions. This can cause more damage, so proceed with caution.
Q: What are some good ingredients to look for in platinum hair dye?
A: Look for moisturizing ingredients like argan oil, shea butter, or keratin to help protect your hair.
Q: How often do I need to touch up platinum hair?
A: You’ll need to touch up your roots every 4-6 weeks as your natural hair grows in.
Q: Are there any risks associated with using platinum hair dye?
A: Yes, bleaching can damage your hair, leading to dryness, breakage, or scalp irritation if not done carefully.
Q: What’s the difference between ash blonde and platinum blonde?
A: Platinum blonde is a lighter shade overall. Ash blonde can be a bit darker but has strong cool, grey, or violet tones to counteract warmth.