Review: The 5 Best Tasting Brown Rice Brands Now

Have you ever picked up a bag of brown rice, only to find the taste disappointing after cooking? Many people love the idea of healthier brown rice, but often the texture is too chewy or the flavor is bland. It can be frustrating spending money on something you don’t enjoy eating. Choosing the perfect brown rice feels like a guessing game, right?

This matters because brown rice is a staple for many healthy meals. We want it to taste good! If it tastes bad, we stop eating it, missing out on all those healthy grains. This guide cuts through the confusion. We will explore what makes one brown rice taste better than another.

By the end of this post, you will know exactly what to look for. You will learn the secrets to choosing brown rice that is nutty, satisfying, and perfect for your dinner table. Get ready to transform your rice experience from “meh” to magnificent!

Top Tasting Brown Rice Recommendations

No. 1
Nishiki Premium Brown Rice, 15-Pounds Bag
  • Store rice in a cool, dry place in an airtight container to preserve freshness and prevent moisture or pests
No. 2
Lundberg Family Farms - Organic Brown Short Grain Rice, Subtle Nutty Aroma, Clings When Cooked, 100% Whole Grain, High Fiber, Pantry Staple, USDA Certified Organic, Gluten-Free, Vegan (32 oz, 1-Pack)
  • SIMPLE & DELICIOUS: A pantry sta­ple, Short Grain Brown Rice clings togeth­er when cooked. Its sub­tle, nut­ty aro­ma & fla­vor make it per­fect for rice bowls & oth­er every­day dish­es that call for a soft, sup­ple tex­ture
  • THOUGHTFULLY CRAFTED: This rich source of whole-grain goodness is as versatile as it is delicious. Use this rice in a jambalaya, some potstickers, or even your favorite dessert. The possibilities are limited only by your imagination
  • GOOD FROM THE GRAIN UP: This product is Non-GMO Project Verified, USDA Certified Organic, gluten-free, 100% whole grain, vegan, & Kosher. At Lundberg Family Farms, we strive to make every bite of our grains as healthful as they are delicious
  • LEAVE THE LAND BETTER THAN YOU FOUND IT: There’s more to food than flavor. Our focus on organic, non-GMO & diverse grains helps create a food system that doesn't drain our earth’s resources, & that puts meals on your table of the highest quality
  • CULTIVATING A FAMILY TRADITION: For over four generations, the Lundberg family has produced high-quality organic rice products. Our mission is to honor our family farming legacy by nourishing, conserving, & innovating for a healthier world
No. 3
Mahatma Organic Brown Rice, 2-Pound Bag of Rice, Microwave Rice in 20 Minutes or Cook on Stovetop in 1 Hour
  • REIMAGINE TRADITIONAL RICE: Craft your favorite recipes in a whole new way with this brown Mahatma organic rice, a classic that's now more sustainable than ever. Unlike organic white rice, brown rice still has the rice germ and bran layer intact, giving it a nutty flavor and a slightly chewy texture.
  • EASY RICE: Prepare rice according to package directions. On a stovetop, simmer 1 cup of rice in 2 1/2 cups of water with olive oil or salt for 45 minutes or until water absorbs. Alternatively, microwave 1 cup of rice in 2 cups of water on HIGH for 5 minutes, then at 50% power for 15 minutes.
  • TRUSTED VEGAN FOOD: Our delicious 20-minute rice is 100% vegan and vegetarian. It's free from gluten, MSG, and preservatives, verified by the Non-GMO Project, and USDA Organic Certified with more sustainable farming practices. It's even kosher, so you can gather everyone you love around your table!
  • REWRITE RECIPES: Start your day with a whole-grain breakfast bowl. Try a rice salad, soup with rice, or veggie-loaded rice lettuce wraps for lunch. Craft flavorful recipes like our Brown Rice Pilaf alongside a roast chicken. You can even create desserts like rice pudding or chocolate hot cakes!
  • HEART & SOUL OF THE FAMILY TABLE: Mahatma rice is for all who give so much of themselves to provide their families with the best life possible. For close to 100 years, we’ve poured our heart and soul into every bag of quality rice and grains—so you can enjoy it with those you love.
No. 4
BEN'S ORIGINAL Whole Grain Brown Rice, 5 lb Bag
  • One 5 lb Bag of BEN'S ORIGINAL Whole Grain Brown Rice
  • Classic whole grain rice that provides a low-fat addition to a variety of dishes
  • Delicious brown rice brings a nutty, earthy aroma to your stir-fries or rice casseroles
  • Use BEN'S ORIGINAL Whole Grain Brown Rice as an appetizing side dish or as part of spicy lunch bowls
  • Easy-to-make brown rice takes 20 minutes to prepare by using a stove top, microwave or a rice cooker
No. 5
Royal Authentic Basmati Brown Rice - Whole Grain, Naturally Gluten Free and Vegan, 10 lb
  • AUTHENTIC FLAVOR: Long and fluffy, naturally aromatic, long grain Basmati rice; Aged for non-sticky texture and sweet flavor
  • NATURALLY SOURCED: Sourced from local growers in India and Himalayan regions renowned for producing the finest crops
  • VERSATILE BROWN RICE: Great long grain brown rice for Indian food or Mexican food dishes; Add to curry, rice pilaf, stir fries, or enjoy as a side on its own
  • NUTRITIOUS ROYAL RICE: Vegan, gluten-free, non-GMO, kosher, and cholesterol-free
  • EASY TO COOK: Ready to eat in 35 minutes; Simply cook in the microwave, on the stove top, or in an electric cooker
No. 6
Amazon Grocery, Brown Long Grain Rice, 5 Lb
  • One 5 pound bag of Brown Long Grain Rice
  • Good source of dietary fiber
  • Contains no added sugars, cholesterol-free, and very low sodium
  • Amazon Grocery has all the favorites you love for less. You’ll find everything you need for great-tasting meals in one shopping trip
  • Feed your every day with Amazon Grocery
No. 7
NISHIKI Premium Brown Rice, 5-Pound
  • Store rice in a cool, dry place in an airtight container to preserve freshness and prevent moisture or pests
No. 8
RiceSelect Organic Texmati Brown Basmati Rice, Premium Non-GMO Gluten-Free Long-Grain Brown Rice, 32-Ounce Jar
  • PREMIUM ORGANIC TEXMATI RICE: RiceSelect’s organic Texmati brown rice is a hybrid American-style basmati rice that features a captivating aroma, an unexpected texture, and a welcoming nutty flavor. Texmati is made from an agricultural hybridization of long-grain brown rice and basmati rice that cooks in only 15 minutes.
  • VERSATILE ORGANIC BROWN RICE: Raise your kitchen game with our organic basmati rice variety that can be used for any meal. Try it in a refreshing rice salad or sweet rice pudding, or use it for comforting recipes like our egg-and-edamame brown-rice bowl or creamy mushroom and roasted-garlic brown-rice soup.
  • NON-GMO & GLUTEN-FREE: Low in fat, sodium, and cholesterol, this premium 100% whole-grain rice has no additives or preservatives and is even suitable for vegan and vegetarian diets. It’s also Non-GMO Project Verified, Star-K Kosher, Certified Gluten-Free, and Certified Organic by the USDA, so anyone can enjoy it!
  • SUSTAINABLE PACKAGING: We package all of our premium products—Texmati rice, Jasmati rice, Arborio rice, couscous, quinoa, orzo, and more—in our iconic BPA-free, fully recyclable jar. Check the back of the organic rice jar for cooking directions, and enjoy a soup, side dish, or savory rice pilaf recipe.
  • QUALITY FOR THE WHOLE FAMILY: From our exclusive rice varieties and rigid “inspect each grain” quality to our unique, innovative packaging, RiceSelect products are truly one of a kind. Each product we develop provides premium quality, taste, and texture that home cooks and the whole family will love!

The Ultimate Guide to Choosing the Best Brown Rice for Your Table

Brown rice is a fantastic, healthy choice for your meals. It keeps more of the nutritious bran and germ than white rice. Choosing the right one can make a big difference in taste and texture. This guide helps you pick the perfect bag.

Key Features to Look For

When you shop for brown rice, look closely at these important features. They tell you a lot about what you are buying.

1. Grain Type and Length
  • Long Grain: These grains separate nicely after cooking. They are fluffy. Think of basmati or jasmine brown rice.
  • Medium Grain: These are shorter and wider. They stick together a bit more. Good for dishes where you want some creaminess.
  • Short Grain: These are plump and sticky. They are best for things like rice pudding or if you like very chewy rice.
2. Whole Grain Certification

Always check for the “Whole Grain Stamp.” This means the rice truly contains all three parts of the grain: the bran, germ, and endosperm. This guarantees you get the most fiber and nutrients.

3. Packaging and Freshness Indicators

Check the date on the bag. Brown rice has natural oils in the germ, so it can go rancid (smell bad) faster than white rice. Look for sealed, opaque bags that keep light out.

Important Materials and Sourcing

The “material” here refers to where and how the rice is grown. This strongly affects the final taste.

Origin Matters

Different regions grow rice with different mineral contents in the soil. For example, rice grown in California might taste slightly different from rice grown in the southern US. Try a few brands to find a flavor you love.

Organic vs. Conventional
  • Organic: This rice grows without synthetic pesticides or fertilizers. Many people prefer organic for health reasons.
  • Conventional: This is standard farming. It is often less expensive.

Factors That Improve or Reduce Quality

What happens before the rice reaches your pantry impacts its quality significantly.

Factors That Improve Quality
  • Proper Storage: Rice stored cool and dry tastes better. Quality brands often use airtight packaging.
  • Short Time Since Harvest: Fresher rice generally has a milder, nuttier flavor.
Factors That Reduce Quality
  • Rancidity: If the rice smells like old paint or crayons, it has gone bad. Throw it out. This happens when the oils oxidize.
  • Broken Grains: Too many broken pieces mean uneven cooking. Look for bags with mostly whole grains.

User Experience and Use Cases

How you plan to use the rice should guide your purchase.

Cooking Time

Brown rice always takes longer to cook than white rice—usually 40 to 50 minutes. If you need a quick dinner, look for “Quick-Cooking Brown Rice.” These grains are partially cooked or rolled thinner.

Best Uses
  • Salads and Pilafs: Long-grain brown rice works best because it stays separate and firm.
  • Soups and Stews: Medium or short-grain rice can thicken the broth nicely as it cooks.
  • Side Dishes: Aromatic varieties, like brown basmati, add a lovely fragrance to simple meals.

10 Frequently Asked Questions (FAQ) About Buying Brown Rice

Q: Why does brown rice cost more than white rice?

A: Brown rice keeps the bran and germ. These parts contain healthy oils that make storage more difficult, and the milling process is simpler, which adds to the cost.

Q: How should I store brown rice to keep it fresh?

A: Store it in an airtight container in a cool, dark place. For very long storage (over six months), you can keep it in the freezer.

Q: Can I substitute brown rice for white rice in any recipe?

A: Yes, you can substitute it, but you must add more cooking liquid and time. The texture will be chewier.

Q: What is the difference between brown rice and wild rice?

A: They are not the same! Brown rice is a true grain. Wild rice is actually the seed of an aquatic grass.

Q: How do I know if my brown rice has gone bad?

A: Smell it. If it smells sour, bitter, or like old oil, it is rancid and should not be eaten.

Q: Is brown rice always healthier than white rice?

A: Generally, yes. Brown rice has more fiber, vitamins, and minerals because the nutritious outer layers are left on.

Q: What is the best way to cook brown rice for beginners?

A: Use a 2-to-1 ratio: two cups of water for every one cup of rice. Bring to a boil, cover, reduce heat to low, and simmer for 45 minutes. Let it stand, covered, for 10 minutes before fluffing.

Q: Does the color of the grain affect nutrition?

A: Yes. Red, black, and brown rice are all whole grains, but the darker the color, the more antioxidants the rice usually contains.

Q: Should I soak brown rice before cooking?

A: Soaking is optional. It can slightly reduce the cooking time and make the rice more digestible for some people.

Q: Are there any brands known for better flavor?

A: Many users prefer specific heirloom varieties, often labeled as “sushi grade” brown rice if they want a stickier texture, or specific regional basmati for aroma.